Overview
A homegrown ethnic and fusion apparel brand, operating for 5 years through multi-brand retail and its own website, had accumulated zero presence on major marketplaces. Revenue was flat at Rs. 3.2 Cr annually from offline. This case study charts the brand's 12-month transformation into a Rs. 15.8 Cr e-commerce powerhouse, starting with a disciplined Amazon 1P launch, transitioning to Vendor Central at Month 4, expanding to Myntra and Nykaa Fashion, and activating Q-Commerce at Month 6 for time-sensitive gifting and occasion wear.
15.8 Cr
Total GMV - M12
394%
Revenue Growth
4.5 / 5
Avg. Rating
31%
Q-Com Gifting Share
6.8%
Return Rate (Fashion avg: 18%)